About the Newsletter
While this site contains an ever growing collection of relevant content, the newsletter has a specific purpose. Guides focus on concrete steps towards a goal backed by fundamentals, blog posts range from reflections with opinions layered in, to not quite full size essays exploring the why behind the how.
The newsletter becomes a recurring source of insights with tangible and clear practical application. A blog post might pontificate upon the history of a practice, a guide will show you how to implement it, but the newsletter will tell you if and how it applies to your use case.
Actionable insights, from the introspective in terms of process improvement, to the foundational in creating and crafting these operational processes.
The word process gets said a lot here, and sometimes the jargon blinds us all. In plain language, a process is the structured how of achieving an objective. This can be a business one (Client onboarding process), or a technical one (Software feature release).
In any case, day to day operations of any business rely on processes, whether we are aware of it or not. It's either in someone's head or in a proper document but it exists. Implicit or explicit, it came into life the moment the objective was first decided upon.
This newsletter will make you think in practical ways, helping you avoid the meandering that while informative becomes costly in time and money. All lessons here are learned from mistakes, authored, witnessed, or affected by.
Awareness made actionable, clarity that leads to better choices in a timely manner.
Frequently Asked Questions
Is this newsletter for me?
If you are a founder, founding team, or small organization starting to scale and the growth is outpacing what people alone can do without established processes, yes, you are the primary audience. If you are gaining traction but it hasn't outpaced your personal or team capability without underlying systems then while you may benefit from this content, you should not take it as gospel.
When companies start seeing growth and need to scale, the founders' intuition and decision making needs to be to the best of the team's ability codified into standard operating procedures.
All those fancy words to say, at some point we have to write down what works, so we can automate what we can later.
Why does this matter so much?
Because everywhere you look you see content for two ends of a spectrum, the companies that 'made it', and lean teams getting the first inklings of traction. Everyone writes about 0 to 1, it's highly important to start after all, it is equally crucial to continue, to persevere.
This newsletter and site are for getting from 0.5 to between 10 and 100. The principles are gonna be the same, but the execution will vary above a certain scale.
But isn't this only for big companies?
A process is just how one does something, understanding the why behind the how is what makes day to day operations livable. Big organizations need established processes to a degree that boggles the mind simply because humans have limited bandwidth.
What this site and newsletter is about is how to craft process that always helps and never hinders your vision and goals. Processes, SOPs, policy, etc. It all exists to serve the mission. To help standardize what can be, therefore freeing up cognitive space for the choices and tasks that matter.
None of this means these processes are unchanging, continuous improvement and questioning assumptions is a large part of the work.
Does this hold up in the age of AI?
It's more important than ever. Think about this for a moment, a human can learn from experience even in a chaotic environment, humans have initiative, true agency, and they do benefit greatly from clear processes.
An AI agent has no persistent memory in its base architecture. The term context engineering stems from how to most effectively provide agents with the data they need to produce quality results. That consistency and structure comes from well understood processes. The clearer your 'how' is, the more powerful agents become. And when you understand the 'why' then you can tailor the how.
Processes let you leverage structure to get flexibility where you need it.
Is this a consulting service?
It is not planned to be one per se. Conversations are more than welcome and if collaboration happens that is wonderful, but there is no expectation of any services being offered at the moment.
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